Winston & Main 2019 Year in Review: Foam Free Floral Installations

Bright and foam free floral clouds of dyed baby's breathe hanging over table of ombre floral arrangements.
 
In 2019 we had the opportunity to design more foam-free installations than ever before, and I really enjoyed figuring out the best mechanics for each project to ensure that they were stable (don’t want our sh*t falling on peoples heads) beautiful, and long-lasting, without a single brick of floral foam.

If you’re not familiar, floral foam is essentially the single use plastic bag of the floral industry AND along with the utter waste inherent in anything you use once and throw away, it breaks down into microplastics and is gonna sit in our oceans and/or landfills for a bazillion years. Oh, and it’s also not the healthiest for florists. Win, win.

You can read a little more here. BUT I’m truly not here to judge- I just wanna do my best to make my business more sustainable with every project and I want to encourage my fellow designers to do the same.

To that end, here are some truly epic installations that I’m damn proud are #nofloralfoam. I’m happy to answer questions/show the mechanics for any of them, so if you’re struggling to reduce the amount of foam your studio uses or need ideas, don’t hesitate to reach out- email me or drop into my DM’s on IG.

Now let’s talk clouds. We created over 20 feet of them for our pal David’s birthday and LOVED how they turned out. We were able to keep ALL of the product (stay tuned, dreaming up something good for it) and we reclaimed the internal structure/mechanics too.

Photo: Julie Shuford Photography / Rentals: La Pinata Party Rentals
 
A brilliant foam-free floral installation climbs up a tree in the center of the reception space.
 
When Holly of Anything But Gray Events asked what I’d like to do in the space (a DTLA bar!) this was my answer.

photo: Aurelia D’Amore Photography planning: Anything But Grey Events
 
Large scale lush, colorful, and foam free floral installation on giant tree.
 
It was clearly a year of epic + colorful trees around here! 🙂

photo: Julie Shuford Photography
 
Piano with lush foam free floral installation spilling onto floor.
 
And pianos. aka. A Piano Moment

photo: Villa Visuals / planning: Anything But Gray Events
 
Large scale foam free neutral centerpiece featuring dried and fresh florals.
 
photo: Julie Shuford Photography / rentals: La Pinata Party Rentals & Collective Rentals
 
Foam free floral installation for Ketel One Botanical.
 
Fresh & fun for our pals at Ketel One Botanical.
 
Lush foam free moon gate arch.
 
An epic + moody moon gate arch in the sky.

photo: Brian Macstay / planning: The Rheefined / rentals: La Pinata Party Rentals
 
Bougainvillea wedding arch (foam free) that looks like it's always been at Houdini Estate.
 
The bougainvillea arch that looks like it grew there (but really was totally bare when we started!)

photo: J Wiley Photography / planning: Thread Events
 
Foam free growing or planted looking aisle flowers featuring myrtle, bells of ireland, queen anne's lace and dahlias.
 
Growing aisle flowers- totally possible without the plastic!

photo: J Wiley Photography / planning: Thread Events

Dutch Masters inspired foam free floral installation detail.
 
A quick iphone snap of a corner of the Chuppah from one of our last few events of the year. This transferred beautifully to the sweetheart table after the ceremony too!

planning: Moxie Bright Events

Light and airy foam free floral arch featuring blush, nude, and neutral flowers, fall leaves, baby's breath, and burgundy dahlias.
 
THE fall + fluff dream arch for these cuties!

photo: Michelle Roller
 
Lush and elegant fall flowers and foliage cascading from a vintage wheelbarrow.
 
And I couldn’t resist a little throwback to 2018. BECAUSE.

photo: Evangeline Lane / planning: Art & Soul Events
 
Fall floral installation, foam free, surrounding elegant outdoor fireplace.
 
And this one too, because COZY.

photo: Heidi Ryder
 

 
Photography (clockwise): Julie Shuford Photography / Aurelia D’Amore Photography / Victoria Gold Photography / Rad + in Love / Jenny Smith & Co. / J Wiley Photography / Julie Shuford Photography / Evangeline Lane / Villa Visuals
 



Moody Jewel Tone Wedding at The Houdini Estate

Our bride's jewel toned bridal bouquet by Los Angeles florist Winston and Main
Jaclyn & Andrew were the absolute dream clients- AND the flowers…
Holy hell!

I’m still in awe and I designed ’em!
Nature is magic.

The lush jewel toned floral copper arch designed by Los Angeles florist Winston and Main.
Let’s talk about this arch. All the flowers. All the colors. All the texture.
AND just a little edge, right?

Important planning tip: Always, always, go for the statement, rather than trying to spread the flowers (and dollars) everywhere.

Originally J&A had opted for a few smaller pieces (aisle markers, smaller pieces around the reception, that sort of thing) BUT this arch was important to Jaclyn, and at our design meeting, we rearranged the proposal a bit to make it a priority.

WORTH IT.
Our bride poses at Houdini Estate with her lush jewel toned bridal bouquet.
It was such a joy to create this beautiful bouquet for Jaclyn, full of peonies, roses, ranunculus, dahlias, and that gorgeous moody guava greenery.
Houdini Estate's water fountain decorated with moody jewel toned petals and buds by Winston and Main.
Just put a (hundred) flowers in it. Right?
Bridal hair decorated with jewel toned flowers by Winston and Main.
Absolute perfection. And that purple scabiosa?!
Our lush jewel tone bridal bouquet designed by Los Angeles florist Winston and Main.
The jewel toned groom's boutonniere featuring a blue thistle and orange flower bud by Winston and Main
Andrew nailed the bright & moody jewel tones perfectly, right?
And those little bouts with their copper accents…
Jewel toned groomsmen boutonnieres by Los Angeles florist Winston and MainOur sweet Los Angeles couple at their Houdini Estate wedding with jewel tone flowers by Winston and Main.
Congrats Jaclyn & Andrew! You two are the cutest!
The Houdini Estate wedding featuring a floral ceremony arch by Winston and Main.
And you’re not too shabby yourself Houdini Estate! (insert all the heart eyes)
Two sweet flower girls in gold dresses wearing flower crowns by LA Florist Winston and Main.
Sweet crowns.

And ALL the petals.
The bride and her father walk down the aisle at her Houdini Estate wedding in Los Angeles.
WHAT an entrance!
The bridesmaid's bouquet by Los Angeles florist Winston and Main for a Houdini Estate wedding.
And her MOH doing double duty FTW.
Ceremony details from our Houdini Estate wedding featuring a floral arch and welcome sign decor by Winston and Main. Our sweet newlywed couple walk down the aisle at their Houdini Estate wedding with jewel toned flowers designed by Winston and Main
THIS shot is always my fave!
That just-married bliss is magic.
Our sweet Los Angeles couple at their Houdini Estate wedding
And away they go!
Claire Pettibone FTW.
Lush jewel toned flower arrangements for a Houdini Estate wedding reception by Winston and Main
Reception ready.
The Houdini Estate wedding dinner reception featuring moody florals and jewel toned dinnerware.
Show-off delphinium and all the jewel-toned details!
The Houdini Estate wedding reception with jewel toned flower arrangements designed by LA florist Winston and MainWedding reception bar carts with jewel toned flower touches and arrangements by Winston and Main.
I loved the DIY cocktail stations. (make mine a Manhattan!)
Our sweet Los Angeles couple share a kiss at their Houdini Estate wedding with moody jewel toned flowers designed by Winston and MainHoudini Estate's beautiful reception lawn adorned with jewel toned flowers by Winston and Main.
Our couple at the sweetheart table during their Houdini Estate wedding reception with jewel toned flowers designed by Winston and Main.
CHEERS + huge hugs Jaclyn & Andrew!
It was an honor and an absolute pleasure to flower your wedding.
The DJ booth at our Houdini Estate wedding with moody jewel toned flower arrangements by Winston and Main
See also: our flowers about to get down. 😉
The romantic wedding cake with lush pink and red flowers decorated by Los Angeles florist Winston and Main

 

You can check out more pics of Jaclyn’s gorgeous dress (and day!) over on Claire Pettibone’s blog too!

All the Magic Makers:

Planning: Art & Soul Events / Venue: The Houdini Estate / Photography: Scott Sikora Photography / Videography: Silver and Soul Weddings / Catering & Bar: Spotted Hen Catering / Ceremony Guitarist & DJ: Dart Collective / Officiant: Let’s Get Married by Marie / Jaclyn’s Dress: Claire Pettibone / Andrew’s Attire: Bonobos / Floral Design: Winston & Main



Dried Flowers & Crystal Grid Wedding Inspiration

Ethereal Dry flowers with an elegant neutral tablescape for wedding inspiration.

Look familiar? I LOVED creating this piece so much that I made it the first pic you see when you land on my website.
 
It’s the most soothing and unifying color palette but still has ALL that interest and texture.

Textured natural and dry flower arrangements featuring pampas and sun palms on a farm table.

Full of fresh and dried blooms like Pampas Grass, Baby’s Breath, Quicksand Roses, Vintage Lisianthus and Sun Palms- she’s just the fluff dreams are made of.

Elegant ethereal natural flower arrangement by Winston and Main for wedding inspiration

How gorgeous are those taper candles from Rolling Greens? The colors are just perfection.

A wedding reception table featuring gold flatware, blush tableware, and dried natural flower arrangements

Beautiful paper from Courtney of Cecile’s Paper Co.
 
And a giant thank you to David of La Pinata Party Rentals for ALL the gorgeous rentals AND letting us crash his showroom and make a big ol’ mess on a Monday afternoon.

Pampas arrangements, muted flower colors, neutral table setting, and custom paper menus for wedding inspiration

Julie Shuford captured every single detail perfectly.

Custom paper wedding invitations by Cecile Paper surrounded by Winston and Main flowers

Wedding table flowers featuring sun palms and muted color flowers for natural, ethereal style inspiration

And may I present this photo to all of you who think you hate carnations? I mean c’mon…

Craft cocktail and dessert macaroons garnished with dry buds and flowers for ethereal wedding inspiration
Just put a flower on/in it already.

Rose quarts & crystal inspired flower mandala for whimsical wedding decor

And let me just put it out there- I wanna make more more more crystal grids with flowers.
BIG ones.
 
Maybe you’d like to stand in the middle of one and make some magic?
Just throwing it out there.

Rose Quartz & ethereal style dry flower arrangements for wedding inspirationNeutral color dry flowers and textured arrangement for wedding inspiration

Not your grandma’s tulip.
Although I love her too.

Ethereal bohemian table arrangement featuring natural tones and dry flowers.

 

Fun fact: This piece was originally created for Alli’s fab bridal shower thrown by my pal Kate of Drinking with Chickens AND was featured in the June 2019 issue of Country Living Magazine!

You can check out its first incarnation over on Kate’s blog complete with cocktail recipes AND chickens!

Magic Makers:

Venue + Rentals: La Pinata Party Rentals / Rentals: Collective Rentals / Florals & Design: Winston & Main / Photographer: Julie Shuford Photography / Paper Goods: Cecile’s Paper Co.