5 Ways to Build your Biz while Social Distancing

5 Ways to work on your small business while social distancing.
Hi friends!

If you work in the event industry (or let’s be honest, live in our COVID-19 world) you are likely a little bit scared right now.

Scared of the unknown- getting sick, cancelled events, lost bookings, running out of toilet paper. We ALL feel ya on that last one, right?

So wash your damn hands. Educate yourself.
And stop hoarding the TP.

Also, don’t panic.
Tabitha Abercrombie of Winston & Main shares 5 tips for boosting your biz while social distancing and living in the COVID-19 era.

I am a big believer that action alleviates anxiety, so here are 5 things you can do while bookings are slow and we’re all engaging in social distancing. AKA working without pants.

It’s something you likely excel at if you’re an entrepreneur, small biz owner, or freelancer, so you’re already winning. Give yourself a pat on the back with those super clean paws and get on with it already. 🙂

Okay, all jokes aside- here are 5 things you can do right now to work ON your business and not IN it, so that you’re in a great place when those bookings start rolling in. And they will. Trust.

Here are 5 ways to strengthen your business without putting on pants:

1. Update your website copy. Seriously, when was the last time you did this?
2. Refine or Create Systems & Processes. Inquiry, Booking, Onboarding, Budgeting, Ordering, Event Week Execution just to name a few. You should have a rock solid system in place for each of these that you execute EVERY single time to deliver EXCELLENT results EVERY single time. Okay, I’ll stop internet yelling now if you’ll stop reinventing the wheel. Deal?
3. Update your Portfolio & Crank Out those Blog Posts. I know I’m not the only one with a backlog of 20 events that deserve to see the light of day. The SEO isn’t bad either. 🙂
4. Practice Self-Care. Workout. Meditate. Acupuncture. Yoga. Read a book. Take a bath. Whatever you need- just start working these things into your routine NOW while you have time, and then continue them when you get busy.
5. Know your Numbers. Are you ready for tax season? Are you feeling good about how your offerings are priced? Are you tracking your numbers (or paying a professional) so that you can look at past booking patterns and see when you’re likely to be busiest as you deal with rescheduling your current clients? I always feel SO much better when I dive into my numbers and I bet your will too!

*Bonus- Do something nice for someone else. Drop off flowers. Go leave 5 reviews for your fellow small biz owners. Call your grandma.

Book Recommendation- The E Myth. Read it. Especially if you have no idea what the difference is between working ON your business and IN your business.

And finally- reach out if you need support in any of these areas, and we can book a germ-free mentoring session to deep dive into your specific biz needs.

Info graphic for small biz owners showing 5 ways to work on your biz while social distancing by Winston & Main

*Not a doctor. Not giving medical advice-
Please listen to scientists + experts. 🙂
** As an Amazon Associate I earn from qualifying purchases.

Welcome to Winston & Main!



Once you make a decision, the universe conspires to make it happen.
-Ralph Waldo Emerson

Preach it, RWE.
Because even though this party design business has been bouncing around in my head for years, and even though I’ve dabbled quite seriously- designing weddings, and parties, and photo shoots since 2010 (gulp), all while maintaining my more than full-time job in the film industry, I didn’t actually decide until last year.

For almost 4 years I was too scared. Scared of being unsuccessful. Scared of being broke.
Scared of doing something frivolous. Scared of walking away from a “glamorous” career I’d invested over a decade in already.

Cue a few cliche lifeistooshort situations, and BOOM.
I was sick of being scared.

And so I decided.
One email and one project and one collaboration at a time.

And BOOM suddenly all the magic confetti in the universe started blowing my direction, dropping requests for wild wedding flowers, and styling, and DIY post writing right on my doorstep. Deciding is powerful magic people.



So hello there, and welcome to the brand spanking new, shiny, sparkly, and spectacular Winston & Main- your one stop shop for amazing party design, awesome styling, and fantastic flowers by yours truly, right here in Downtown Los Angeles! And beyond.
Because you guys know I love me some travel.

I’m really excited to share all my new business adventures with you here on this blog. Plus recipes and DIYS and my favorite DTLA haunts (and nibbles) too.

So thank you for stopping by and thank you for all your nice comments and words of encouragement yesterday when I launched my new site/biz from a giant field of flowers.

And while we’re on the subject of thank you, I owe a few big ones:

*To the best and most supportive partner in crime a lady can have- Gavin, thank you for building such an awesome life with me that supports big scary decisions and also super fun adventures. See also: bagpipes. haggis. you’re real cute.
*Braid Creative. These ladies are genius. All this pretty branding? Check. Tons of amazing business direction, wisdom, and humor? Check. Big big (virtual) hugs and thank yous!
Site + adorable illustrations by Star St. Germain.
*One email at a time? The first one went to my pal Dana, asking if I could do a few DIYs for Broke-Ass Bride. Thank you for letting me dip my toes in the DIY pool again mama!
*Big thanks to my pals at A Practical Wedding for all the rad DIY opportunities of the last few months. I’m so honored that your magic confetti blew my direction, and so grateful for the fantastic and inspiring community of like-minded folks you’ve created over there!
*To the always amazing Kirsten Ellis for the fantastic photographs and balloon wrangling that went into the new site.

Let’s Party!