Lessons from Flowers: 2020 Edition

A bold and colorful bouquet created by Tabitha Abercrombie of Winston & Main, featuring local & seasonal blooms like dahlia & zinnia.
 
2020 started out so hopeful. I attended the Team Flower conference in Pasadena. The next week I took Amy Nicole’s Bouquet Bootcamp. I love education and I loved getting it in right at the beginning of what was sure to be a busy year. A profitable year. The MOST profitable year yet. (ha ha ha)
 
A modern cascade bouquet, created by Tabitha Abercrombie of Winston & Main in a workshop taught by Amy Nicole.
 
Photo: Rebekah Lemire Workshop: The Floral Coach
 
We did two beautiful weddings, a few brand activations, and one AMAZING celeb event (NDA be damned). We did our final design meetings for our spring weddings…
 
Red wedding details from Winston & Main, Malibu, California
 
Photo: Brooke Allison Photo Planner: Events by Emily Kay
 
A beautiful cascade bouquet in white, green, and orange for our Leap Day Wedding at the Ebell Los Angeles, as featured on Martha Stewart.
 
Photo: Miki and Sonja Photography Planner: Moxie Bright Events
 
A lush, foam-free, tropical installation by Winston & Main for a celebrity event in Los Angeles in early spring 2020.
 

And then the world shut down.

Our studio building, aka The Original LA Flower Market, shut down, and I had a couple hours to take everything “valuable” out of my studio. To watch my vendors throw their product/profit in the garbage. Talk about a surreal and heartbreaking day. What IS valuable in your business/workspace/life when you have to choose what to take with you?
 
Bold pink bouquet featuring peonies, dahlias, spray roses and more from Winston & Main, Los Angeles, CA.
 
After a month at home without flowers, I tentatively dipped my toe back in, and started figuring out how I could safely get flowers (both locally and from my wholesaler). There was a veeeery strange period of picking up flowers 100% no contact- checking out my pull from a parking lot, and then putting it in my car before dousing myself in sanitizer lest any covid nasties were hitching a ride.
 
Creating flower arrangements in my backyard during the pandemic.
 
Tabitha Abercrombie created a makeshift floral studio in her living room during the pandemic by keeping the lights low and the AC cranking.
 
I arranged flowers in my backyard and turned my tv/guest room into a temporary cooler by cranking our AC.
 
Iphone images of bouquets created by Tabitha Abercrombie of Winston & Main during 2020.
 
I advertised my new delivery biz solely via instagram AND the response was overwhelming.
 
Clients, old and new, embraced flowers in a way that felt absolutely sacred. The joy I witnessed when I delivered flowers from a grandchild to their grandmother, who was isolated at home alone, was beautiful and heartbreaking and so very meaningful.
 
A beautiful elopement planned by Opus Events Co. with photography by The Hendrys and flowers by Winston & Main.
 
Photo: The Hendrys Planning: Opus Events Co.
 
A beautiful elopement in Los Angeles, featuring a flower crown by Winston & Main, and photography by The Hendrys.
 
Photo: The Hendrys
 
A bride and her beautiful Winston & Main bouquet, photographed by Heirlume Photography at The Bel Aire Hotel.
 
Photo: Heirlume Photography Planning: P.S. & Associates Event Planning
 
A beautiful Joshua Tree Elopement, featuring blooms by Winston & Main, and photographed by Michael Gomez Photo.
 
Photo: Michael Gomez Photo
 
Getting married at home never looked so good- a bright bouquet from Winston & Main, beautiful photography by Faye Casaje.
 
Photo: Faye Casaje
 
There were elopement blooms too- in national parks, backyards, hotels, and homes.
 
A bold and local bouquet by Tabitha Abercrombie of Winston & Main, featuring dahlias, cosmos, and rudbeckia.
 
A bright & bold bouquet by Winston & Main featuring peony, dahlia, ranunculus, and zinnia for a 2020 elopement.
 
A colorful weekly delivery bouquet by Winston & Main.
 
2020 was an excellent reminder for me about just what I love about flowers.
An opportunity to come back to my WHY again and again, one bouquet at a time.
 
A lush arrangement featuring local and homegrown garden roses, by Tabitha Abercrombie of Winston & Main.
 
Flowers are magic and they have the power to transform spaces, people, and bad days alike. Flowers are a powerful reminder to be present, and they teach us to cultivate a more mindful relationship with ourselves and the world around us.
 
They remind us that joy is now.
 
This is one of the lessons I’ll be taking into 2021, and the busy season ahead.
How about you? What did you learn or relearn about your business in 2020?

Photography:
All photography by Winston & Main, except where credited otherwise.

Rebekah Lemire / The Floral Coach / Brooke Allison Photo / Events by Emily Kay / Miki and Sonja Photography / Moxie Bright Events / The Hendrys / Heirlume Photography / Michael Gomez Photo / Faye Casaje



ROMANTIC FALL WEDDING INSPIRATION

Lush and bohemian fall wedding arch
 
I am so damn excited to share this styled shoot with y’all and am totally doing a happy dance over here because it’s featured on Green Wedding Shoes today.
 
Overflowing with lush fall floral inspiration, this was the styled shoot of my dreams. Dream Team. Dream Location. Dream Flowers- fresh, pressed, and dried! And I even got to create an invitation suite!
 
You know what’s missing though? Floral foam! We created ALL this flower magic without so much as a block of that nasty stuff. Beautiful and (more) sustainable FTW. You can read more about my aspirations to green my lil’ floral biz right here!
 
Then check out all the moody magic below, captured by the brilliant Evangeline Lane, head over to Green Wedding Shoes to see even more, and hurry back and hire me to make all your fall floral + paper dreams come true. Deal?
 
Fall wedding invititation suite in burgundy with pressed flowers and custom envelope liner
 
We’ll start at the beginning. I love designing paper goods and especially LOVE when they set the tone for your wedding or event from the very beginning.

Here I used pressed flowers on the individual pieces of the suite, and created a custom envelope liner from a photograph of all the flowers that I pressed.

You’ll see these pressed flowers, as well as the dried floral styling elements repeat throughout the event- on the day of paper, in the bouquet, in the centerpieces etc.

I love a strong design/theme and it was such a joy to work with Jessica of Art & Soul Events to bring this vision to life.
 
Installation in rustic wheel barrow with cascading fall flowers
 
Rustic Wheel Barrow with cascading roses and fall leaves
 
Jessica mentioned this wheel barrow in our first conversation, and I immediately knew I wanted to create a floral blanket cascading out of it, before I ever even saw the damn thing. Sometimes ya just know.

This turned out exactly how I pictured it, and would be such a cool way to welcome guests, accent a ceremony area, or create a unique photo backdrop.
 
Boho couple pose next to rustic wheel barrow overflowing with fall flowers in shades of blush, gold, and berry
 
See? These cuties knew just what to do.
 
Wedding cake with real pressed flowers
 
And then there’s this sweet thing!

How gorgeous is this cake by Nicole Bakes Cakes, featuring a frosting pressed flower motif, accented by real pressed flowers? Swoon.

Also worth noting- I finally got to meet Nicole, have the boomerangs to prove it, and she is the cutest!
 
The Old Fashioned Caravan, fall cocktail inspiration, bar signage with pressed flowers
 
Speaking of cute- I’m pretty dang sure The Old Fashioned could not get any cuter.
 
fall cocktail inspiration with fresh flowers and rosemary
 
And could this cocktail look any more delicious? Gimme!
 
Fall tablescape set against rustic wooden doors at Stonewall Ranch, Malibu
 
Pretty much tabletop perfection right here thanks to gorgeous rentals from La Pinata Party Rentals and Jessica’s fab design/styling skills!

Also, we should really talk about Stonewall Ranch– this place is gorgeous and has SO many special + different areas/backdrops/photo ops. Just wait…
 
Fall Wedding Inspiration tablescape featuring blush, berry, burgundy and gold flowers
 
Fall floral centerpiece in rich shades of blush, apricot, berry, burgundy and gold
 
I loved designing with blush, peach, berry, burgundy and gold blooms to create these lush floral pieces. My favorite bloom? Probably that foraged + dried + perfectly peachy bouganvillea. Although I’ll never be mad at a Combo rose. (they’re the gold ones)

What’s your fave?
 
Romantic fall floral arch full of roses and dahlias in shades of blush, berry, burgundy and gold
 
And then, there’s this arch + that view in that light. Magic.

It is worth noting that Jessica cried when she saw it, which is like the highest praise a floral designer can get. Tears, people.

Telling you this makes me blush, but holy hell I loved this thing and I am damn proud of it.

The mechanics are really simple- just chicken wire + water piks, then a base of lemon, ninebark, and maple, followed by loads of roses, garden roses, dahlias, and accent blooms in shades of blush, taupe, peach, berry, burgundy and gold. Favorite arch ever!
 
Romantic and Bohemian Fall Wedding Inspiration
 
A quick costume change and that view?
Yes, that’s the fog rolling in OVER THE WATER. Seriously, Stonewall Ranch, that view is insane!
 
Boho Couple at Stonewall Ranch, Malibu
 
See what I mean?
 
Boho Couple wedding portraits at Stonewall Ranch, Malibu overlooking the ocean
 
Pure magic.
 

Go see more over on Green Wedding Shoes! Then come back and hire these talented people:

Venue: Stonewall Ranch / Planner & Designer: Art & Soul Events / Photographer: Evangeline Lane / Floral Designer, Invitation Design, & Stationery Floral Styling: Winston & Main / Rentals: La Pinata Party Rentals / Bar & Cocktails: The Old Fashioned / Cake Designer/Pastry Chef: Nicole Bakes Cakes / Hair & Makeup: Makeup & Hair by Jackie Romero / Dress Boutique: Lovely Bride / Dress Designer: Rue de Seine Bridal / Beauty Planning: Elwynn + Cass / Signage: Heirloom Paper Co. / Bride & Groom: Andi & Brett



5 FUN WEDDING RESOURCES

flower cocktail
 
If you’re here to check out Design Your Perfect Wedding: Part II, yay!
But also, I’m still working on it.
 
In the meantime, I thought it would be fun to share a few other wedding tips and tricks I’ve been spreading around the interwebs lately. Check out 5 fun wedding resources below:
 
1. Check out ten unique color palettes I created for my pals over at A Practical Wedding.
 
rainbowcupcakes
 
2. 5 Wedding Trends You Haven’t Heard About Yet
 
unicornbride
 
3. Unexpected Wedding Trends Any Interior Design Lover Needs to See
 
wedding lounge
 
4.Think Like a Florist When Choosing & Caring for Fresh Flowers at Home
 
wildorganicweddingbouquet
 
5. Don’t Be the Worst: 5 Things to NEVER Do at a Wedding
 
flowers with hat and pink background
 
Credits: Photo 1 / Photo 2, Cupcakes / Photo 3, Headpiece / photo 4, Lounge / photo 5 / photo 6
 
Make sure you weigh in on that last one- there’s a serious conversation happening over there in the comments!
 
Then let me know which piece you found the most helpful, AND I’ll see all you bright, bold, technicolor babes on Thursday to chat more about designing your perfect wedding!
 
 
XO