Lessons from Flowers: 2020 Edition

A bold and colorful bouquet created by Tabitha Abercrombie of Winston & Main, featuring local & seasonal blooms like dahlia & zinnia.
 
2020 started out so hopeful. I attended the Team Flower conference in Pasadena. The next week I took Amy Nicole’s Bouquet Bootcamp. I love education and I loved getting it in right at the beginning of what was sure to be a busy year. A profitable year. The MOST profitable year yet. (ha ha ha)
 
A modern cascade bouquet, created by Tabitha Abercrombie of Winston & Main in a workshop taught by Amy Nicole.
 
Photo: Rebekah Lemire Workshop: The Floral Coach
 
We did two beautiful weddings, a few brand activations, and one AMAZING celeb event (NDA be damned). We did our final design meetings for our spring weddings…
 
Red wedding details from Winston & Main, Malibu, California
 
Photo: Brooke Allison Photo Planner: Events by Emily Kay
 
A beautiful cascade bouquet in white, green, and orange for our Leap Day Wedding at the Ebell Los Angeles, as featured on Martha Stewart.
 
Photo: Miki and Sonja Photography Planner: Moxie Bright Events
 
A lush, foam-free, tropical installation by Winston & Main for a celebrity event in Los Angeles in early spring 2020.
 

And then the world shut down.

Our studio building, aka The Original LA Flower Market, shut down, and I had a couple hours to take everything “valuable” out of my studio. To watch my vendors throw their product/profit in the garbage. Talk about a surreal and heartbreaking day. What IS valuable in your business/workspace/life when you have to choose what to take with you?
 
Bold pink bouquet featuring peonies, dahlias, spray roses and more from Winston & Main, Los Angeles, CA.
 
After a month at home without flowers, I tentatively dipped my toe back in, and started figuring out how I could safely get flowers (both locally and from my wholesaler). There was a veeeery strange period of picking up flowers 100% no contact- checking out my pull from a parking lot, and then putting it in my car before dousing myself in sanitizer lest any covid nasties were hitching a ride.
 
Creating flower arrangements in my backyard during the pandemic.
 
Tabitha Abercrombie created a makeshift floral studio in her living room during the pandemic by keeping the lights low and the AC cranking.
 
I arranged flowers in my backyard and turned my tv/guest room into a temporary cooler by cranking our AC.
 
Iphone images of bouquets created by Tabitha Abercrombie of Winston & Main during 2020.
 
I advertised my new delivery biz solely via instagram AND the response was overwhelming.
 
Clients, old and new, embraced flowers in a way that felt absolutely sacred. The joy I witnessed when I delivered flowers from a grandchild to their grandmother, who was isolated at home alone, was beautiful and heartbreaking and so very meaningful.
 
A beautiful elopement planned by Opus Events Co. with photography by The Hendrys and flowers by Winston & Main.
 
Photo: The Hendrys Planning: Opus Events Co.
 
A beautiful elopement in Los Angeles, featuring a flower crown by Winston & Main, and photography by The Hendrys.
 
Photo: The Hendrys
 
A bride and her beautiful Winston & Main bouquet, photographed by Heirlume Photography at The Bel Aire Hotel.
 
Photo: Heirlume Photography Planning: P.S. & Associates Event Planning
 
A beautiful Joshua Tree Elopement, featuring blooms by Winston & Main, and photographed by Michael Gomez Photo.
 
Photo: Michael Gomez Photo
 
Getting married at home never looked so good- a bright bouquet from Winston & Main, beautiful photography by Faye Casaje.
 
Photo: Faye Casaje
 
There were elopement blooms too- in national parks, backyards, hotels, and homes.
 
A bold and local bouquet by Tabitha Abercrombie of Winston & Main, featuring dahlias, cosmos, and rudbeckia.
 
A bright & bold bouquet by Winston & Main featuring peony, dahlia, ranunculus, and zinnia for a 2020 elopement.
 
A colorful weekly delivery bouquet by Winston & Main.
 
2020 was an excellent reminder for me about just what I love about flowers.
An opportunity to come back to my WHY again and again, one bouquet at a time.
 
A lush arrangement featuring local and homegrown garden roses, by Tabitha Abercrombie of Winston & Main.
 
Flowers are magic and they have the power to transform spaces, people, and bad days alike. Flowers are a powerful reminder to be present, and they teach us to cultivate a more mindful relationship with ourselves and the world around us.
 
They remind us that joy is now.
 
This is one of the lessons I’ll be taking into 2021, and the busy season ahead.
How about you? What did you learn or relearn about your business in 2020?

Photography:
All photography by Winston & Main, except where credited otherwise.

Rebekah Lemire / The Floral Coach / Brooke Allison Photo / Events by Emily Kay / Miki and Sonja Photography / Moxie Bright Events / The Hendrys / Heirlume Photography / Michael Gomez Photo / Faye Casaje



TROPICAL WEDDING INSPIRATION MOOD BOARD

Tropical Wedding inspiration mood board featuring elevated centerpieces, acrylic details, and lots of large tropical leaves!
 

So you wanna throw a thoroughly modern, possibly black-tie tropical shindig?

Keep it simple

Tropical greenery is already SO extra, you really just need to pick a few leaves you like and repeat, repeat, repeat.

Add a Fun + Modern Textural Element

We chose acrylic and incorporated it in the escort cards, signage, ceremony backdrop, and seating.

Go Big

Tropical leaves lend themselves to large installations, big bouquets, and elevated centerpieces.

Color is Optional

Sure tropical fetes are often super colorful affairs, BUT for a more formal and/or minimal look, stick with green or add a single accent color like we did.
 
Tabitha Abercrombie of Winston & Main makes some behind the scenes adjustments to groom's boutonniere before shooting for Tropical Wedding Editorial.
 
And that’s it! Easy peasy. Simple, monochromatic, but never boring!
Bonus points if you dress to match your work! 😉
 
I hope this was helpful! Slide into my inbox or hop over to instagram and let me know what flower inspo/advice you’d love to see next!
 
 
Venue: The Modern / Photography: J Wiley Photography / Event + Floral Design, Styling: Winston & Main / Planner & Styling: Moxie Bright Events / Videography: Press Films / Calligraphy: Chasing Linen / Invitation & Chair Signs: Happily Ever Etched / Cake & Desserts: Mwokaji Cakery / Rentals: Borrowed Blu, Classic Party Rentals / Linens: Classic Party Rentals / Hair & Makeup: Betsy diFrancesca / Dress: Bride Boutique LA / Accessories: The Blushing Bird



MODERN TROPICAL WEDDING INSPIRATION AT THE MODERN, LONG BEACH

Cute wedding couple in front of modern tropical wedding arch with acrylic accents
 
In 2017 I decided to create the work I wanted to be doing.

So I asked my friend Renee of Moxie Bright Events if she’d like to collaborate on a minimal, modern, and elegant re-imagining of the “greenery” trend taking over the interwebs
(all. that. garland.) and she came on board.

The rest is history. And hard work. And talented collaborators. And lots and lots of tropical greenery, with nary a garland in sight! 🙂

Enough rambling though, check out all the modern, minimal + tropical magic we created at The Modern in Long Beach:
 
A modern tropical tablescape with tall centerpieces, and custom acrylic place cards.
 
While these elevated centerpieces are black-tie ready, the acrylic escort cards I designed (with calligraphy by Chasing Linen) add a playful element to the table.
 
acrylic wedding invitation with monstera leaf
 
We incorporated acrylic details + simple greenery throughout- in this beautiful invitation from Happily Ever Etched
 
Modern, minimal, and tropical wedding table inspiration.
 
You’ll also see acrylic details in the table number, and later, the ceremony design.
 
A tropical bridal bouquet and tiny pineapple boutonniere.
 
Texture and tiny details FTW.
 
Acrylic "Find your Seat" Sign with Monstera Leaf.
 
Tropical wedding desserts- gold leafed donuts.
 
These donuts from Mwokaji Cakery are almost too pretty to eat. Almost. 😉
 
Tropical acrylic leaf escort cards by Winston & Main with calligraphy by Chasing Linen.
 
And a closer look at those escort cards. I created three different leaf styles, but the mini monsteras are definitely my fave!
 
Acrylic monstera leaf escort card by Winston & Main, with calligraphy by Chasing Linen.
 
Beautiful table top from Borrowed Blu with styling by Renee! Oh! And dip-dyed napkins by yours truly.
 
Adorable wedding portrait with floral bowtie and tropical boutonniere.
 
Tall tropical wedding centerpiece.
 
Minimal, modern, and tropical centerpiece.
 
So simple, so perfect.
 
Modern, minimal, tropical wedding ceremony arch with monstera, banana leaves, elephant ear, and ghost chairs.
 
I still love this ceremony design so much, from the simple gold pipe arch, to the giant tropical leaves, (no floral foam heeeeey) to the always fabulous Ghost Chairs.
 
Acrylic geometric shapes frame monstera leaves for cool, minimal, tropical ceremony decor by Winston & Main.
 
A quick close-up of those floating monstera leaves! Acrylic trianges FTW, again.
 
Delicious tropical wedding desserts.
 
And a few more delicious sweets!
 
Real talk: I’ve done at least 3 real weddings as a direct result of this shoot, for which I’m super grateful. So if there’s something you want to start doing (or get paid to do) hurry up and get started! And if you just want to hire me to bring ALL the giant tropical leaves your direction, get in touch right here!
 
You can check out more in our portfolio.
And make sure you hop on over to Ruffled to check out our feature!
 
 
Venue: The Modern / Photography: J Wiley Photography / Event + Floral Design, Styling: Winston & Main / Planner & Styling: Moxie Bright Events / Videography: Press Films / Calligraphy: Chasing Linen / Invitation & Chair Signs: Happily Ever Etched / Cake & Desserts: Mwokaji Cakery / Rentals: Borrowed Blu, Classic Party Rentals / Linens: Classic Party Rentals / Hair & Makeup: Betsy diFrancesca / Dress: Bride Boutique LA / Accessories: The Blushing Bird