Lessons from Flowers: 2020 Edition

A bold and colorful bouquet created by Tabitha Abercrombie of Winston & Main, featuring local & seasonal blooms like dahlia & zinnia.
 
2020 started out so hopeful. I attended the Team Flower conference in Pasadena. The next week I took Amy Nicole’s Bouquet Bootcamp. I love education and I loved getting it in right at the beginning of what was sure to be a busy year. A profitable year. The MOST profitable year yet. (ha ha ha)
 
A modern cascade bouquet, created by Tabitha Abercrombie of Winston & Main in a workshop taught by Amy Nicole.
 
Photo: Rebekah Lemire Workshop: The Floral Coach
 
We did two beautiful weddings, a few brand activations, and one AMAZING celeb event (NDA be damned). We did our final design meetings for our spring weddings…
 
Red wedding details from Winston & Main, Malibu, California
 
Photo: Brooke Allison Photo Planner: Events by Emily Kay
 
A beautiful cascade bouquet in white, green, and orange for our Leap Day Wedding at the Ebell Los Angeles, as featured on Martha Stewart.
 
Photo: Miki and Sonja Photography Planner: Moxie Bright Events
 
A lush, foam-free, tropical installation by Winston & Main for a celebrity event in Los Angeles in early spring 2020.
 

And then the world shut down.

Our studio building, aka The Original LA Flower Market, shut down, and I had a couple hours to take everything “valuable” out of my studio. To watch my vendors throw their product/profit in the garbage. Talk about a surreal and heartbreaking day. What IS valuable in your business/workspace/life when you have to choose what to take with you?
 
Bold pink bouquet featuring peonies, dahlias, spray roses and more from Winston & Main, Los Angeles, CA.
 
After a month at home without flowers, I tentatively dipped my toe back in, and started figuring out how I could safely get flowers (both locally and from my wholesaler). There was a veeeery strange period of picking up flowers 100% no contact- checking out my pull from a parking lot, and then putting it in my car before dousing myself in sanitizer lest any covid nasties were hitching a ride.
 
Creating flower arrangements in my backyard during the pandemic.
 
Tabitha Abercrombie created a makeshift floral studio in her living room during the pandemic by keeping the lights low and the AC cranking.
 
I arranged flowers in my backyard and turned my tv/guest room into a temporary cooler by cranking our AC.
 
Iphone images of bouquets created by Tabitha Abercrombie of Winston & Main during 2020.
 
I advertised my new delivery biz solely via instagram AND the response was overwhelming.
 
Clients, old and new, embraced flowers in a way that felt absolutely sacred. The joy I witnessed when I delivered flowers from a grandchild to their grandmother, who was isolated at home alone, was beautiful and heartbreaking and so very meaningful.
 
A beautiful elopement planned by Opus Events Co. with photography by The Hendrys and flowers by Winston & Main.
 
Photo: The Hendrys Planning: Opus Events Co.
 
A beautiful elopement in Los Angeles, featuring a flower crown by Winston & Main, and photography by The Hendrys.
 
Photo: The Hendrys
 
A bride and her beautiful Winston & Main bouquet, photographed by Heirlume Photography at The Bel Aire Hotel.
 
Photo: Heirlume Photography Planning: P.S. & Associates Event Planning
 
A beautiful Joshua Tree Elopement, featuring blooms by Winston & Main, and photographed by Michael Gomez Photo.
 
Photo: Michael Gomez Photo
 
Getting married at home never looked so good- a bright bouquet from Winston & Main, beautiful photography by Faye Casaje.
 
Photo: Faye Casaje
 
There were elopement blooms too- in national parks, backyards, hotels, and homes.
 
A bold and local bouquet by Tabitha Abercrombie of Winston & Main, featuring dahlias, cosmos, and rudbeckia.
 
A bright & bold bouquet by Winston & Main featuring peony, dahlia, ranunculus, and zinnia for a 2020 elopement.
 
A colorful weekly delivery bouquet by Winston & Main.
 
2020 was an excellent reminder for me about just what I love about flowers.
An opportunity to come back to my WHY again and again, one bouquet at a time.
 
A lush arrangement featuring local and homegrown garden roses, by Tabitha Abercrombie of Winston & Main.
 
Flowers are magic and they have the power to transform spaces, people, and bad days alike. Flowers are a powerful reminder to be present, and they teach us to cultivate a more mindful relationship with ourselves and the world around us.
 
They remind us that joy is now.
 
This is one of the lessons I’ll be taking into 2021, and the busy season ahead.
How about you? What did you learn or relearn about your business in 2020?

Photography:
All photography by Winston & Main, except where credited otherwise.

Rebekah Lemire / The Floral Coach / Brooke Allison Photo / Events by Emily Kay / Miki and Sonja Photography / Moxie Bright Events / The Hendrys / Heirlume Photography / Michael Gomez Photo / Faye Casaje



Fine Art Florals at Kim Sing Theatre

Beautiful red ombre centerpiece featuring dahlias, ranunculus, cappuccino roses, and strawflower by Winston & Main
 
Now this is my type of ombre…
 
White dahlias, lunaria, and ranunculus arrangements in peach ceramic vessels by Winston & Main.
 
…And these are EVERYONE’S type of Dahlias? Yeah? I mean…
Just go quietly if you hate them, we can still be friends. Maybe.
 
Kim Sing Theatre an Event Space, and Hotel in DTLA.
 
We were so happy to provide these beautiful florals + a crystal/flower grid for an event introducing Kim Sing Theatre to the LA Wedding community, planned by our pal Renee over at Moxie Bright Events.
 
Kim Sing Theatre Neon sign lights up a cute lounge set up by Collective Rentals.
 
How cute is this space?
 
A petite red floral arrangement, perfect for a cocktail hour, sits on a coffee table with a brass mouse statue.
 
And how cute is that little mouse (and all the furniture) from Collective Rentals?
 
Floral Decor on DJ Booth created from monstera leaves and dried floral elements.
 
A cute conversation area featuring two pink velvet chairs and a bold textural red floral arrangement.
 
A bold & textural tomato red cocktail arrangement featuring ranunculus, and banksia.
 
Install detail on DJ booth for Supermoon DJ's.
 
Long & dramatic tablescape featuring floral runner, and ombre red floral arrangements by Winston & Main.
 
A floral table runner, ghost chairs, and ombre floral arrangements make for an interesting and textural tablescape.
 
An organic floral arrangement featuring white dahlias, strawflowers, and banksia by Tabitha Abercrombie of Winston & Main.
 
A wild and organic textural red floral arrangement by Tabitha of Winston & Main.
 
A fresh white and green organic floral arrangement featuring dahlias, ranunculus, strawflower, and banksia.
 
Lush centerpiece featuring King Protea, Ranunculus, Strawflowers, Dahlias, and more in shades of red, mauve, and white.
 
Small neutral flower arrangements featuring dahlias, carnations, and roses.
 
A birds-eye-view of a long ombre tablescape, and a ramen bar at Kim Sing Theatre.
 

 
Venue: Kim Sing Theatre / Planning & Design: Moxie Bright Events / Photography: Geoff Rivers / Floral Design: Winston & Main / Catering: Jennie Cooks / Bar: Cali Craft Cocktails / Desserts: Sugar Studio / DJ: Supermoon DJ’s / Rentals: La Pinata Party Rentals / Lounge Rentals: Collective Rentals / Linens: BBJ Linen / Graphic Design: Roseville Design/ Photobooth: Flipbooth / Essential Oil Blending Booth: Lather / Valet: Jeffrey Valet



A Colorful Valentine’s Day Wedding at The Harper

Our bride in a vibrant pink lace wedding dress, holding her lush bridal bouquet full of bright ranunculus and anemones.

Obviously I had to lead with this beauty.
Holy hell do I love this bouquet.

Our vintage Valentine's Day wedding featuring bright pink flowers, a starry retro backdrop, and a sweet couple with vibrant style.

I Love Lucy inspired wedding featuring a beautiful hand painted backdrop and balloon bouquet.
 
Although this beautiful hand-painted backdrop from Papermoon Co wasn’t too shabby either.

Colorful quirky details from our vintage Valentine's Day wedding featuring a balloon installation, pink flower bouquets, I Love Lucy inspired invitations and a retro cake.

Cocktails, Cake, Jewels, Balloons…definitely like the direction this is going.

The quirky Valentine's Day-themed reception space featuring a vibrant balloon installation, vintage gold hanging mirrors, and lush yellow and red flower table arrangements by Winston and Main.

There goes Balloonzilla blowing our socks off with her gorgeous balloon garland!

A brilliant Valentine's Day tablescape featuring pink Japanese ranunculus and red anemones with a balloon garland backdrop.
 
Our Valentine's Day reception featuring colorful dining ware with touches of gold and lush yellow, red, and pink flower arrangements full of peonies and anemones by Winston and Main.

Vibrant pink and yellow reception table arrangements featuring ranunculus, anemones, and peonies by Winston and Main.

How ridiculous are these bold blooms? We used a combo of Japanese ranunculus, anemones, ranunculus, carnations, spray roses, and sweet pea in shades of red, pink, and yellow to create these colorful centerpieces for this beautiful table scape designed by Anything But Gray Events.

Our Valentine's day bride wearing a vibrant pink lace wedding dress and holding a lush bouquet full of bright ranunculus and anemones.

And now back to our bride and her amazing custom made ensemble from Rmine.
It’s actually a jumpsuit!

The lush bridal bouquet featuring vibrant red and pink ranunculus, anemones, and peonies.

And another of that bouquet with the perfect ribbon tails.

Our quirky sweet Valentine's Day couple wearing retro wedding attire to match their vintage getaway car adorned with a lush red and pink garland by Winston and Main.

The quirky peach colored vintage getaway car adorned with a lush vibrant garland of ranunculus, roses, and anemones by Winston and Main.

The cutest getaway car adorned with more blooms!

Vintage Valentine's Day wedding rings paired with vibrant red anemone and pink flower buds.

The groom in a retro white suit and black bowtie, donning a vibrant red and pink groom's boutonniere.

All the bold details, cute bouts, and a beautiful flat lay by Peterson Design Photo.

The retro wedding cake inspired by I Love Lucy.

Yum! Working with Nicole Bakes Cakes is always such a treat!

I Love Lucy inspired photoshoot featuring a pink television and bold bloom by Winston & Main.
 
A little post even realness. Because we all reach a point where finding a glass is just too much work.

A colorful lounge set up featuring bold blooms by Winston & Main.
 
But it’s all okay, because we’re coming home to this lounge.
Aren’t we??

Our quirky sweet couple styled in retro wedding attire to compliment their vintage getaway car a lush red and pink garland to match the vibrant bridal bouquet.

Our vibrant red, yellow, and pink garland adorning the couple's peach vintage getaway car.

The sweet Valentine's Day couple whose wedding florals were inspired by I Love Lucy and designed by Winston and Main.

A colorful Valentine's Day wedding couple pose with their vintage pink car.
 
Vroom! Vroom! Gotta run!
Happy Valentine’s Day y’all!

Go check out our feature on Green Wedding Shoes!
We’re also featured on Friar Tux Blog!
We’re also featured on Southern California Bride!

Vendors:
Venue: The Harper / Planning & Design: Anything But Gray Events / Photography: Peterson Design & Photography / Moon Backdrop: Paper Moon Shoppe / Floral Design: Winston & Main / Paper Goods: Roseville Designs / Cake: Nicole Bakes Cakes / Balloons: Balloonzilla / Dress: Rmine / Suit: Friar Tux / Ring: Brilliant Earth / Beauty: Beauty by Miss Ruby / Car: Drive Vinty / Lounge & Chairs: Collective Rentals / Specialty Rentals: Party Pieces by Perry / Linens: BBJ Linens / Table Top Rentals: Signature Party Rentals